than elsewhere, according to documents filed before the company's 2012 initial public stock offering. In 2011, for example, Facebook's companywide revenue per user was $5.11 for the whole year, and even then was higher in the U.S. Facebook will report first quarter earnings next Wednesday, April 25. But some stock pickers are specifically aiming to take the Facebook out of FANG, according to an article this week in the Wall Street Journal. Amid recent tech sector volatility there was talk of fund managers moving away from the top-performing quartet of FANG stocks (Facebook, Amazon, Netflix and Google now Alphabet). The revelations about the company have soured many investors. Yet the fourth quarter was also the first time ever that Facebook's daily average users in North America declined. In the fourth quarter of 2017, those numbers were $26.26 in the United States and Canada, $8.71 in Europe, $2.52 in Asia-Pacific, and sub-$2 in the catch-all category called rest of the world, according to its publicly reported earnings report. The key to Facebook's response lies in a single set of numbers: The average ad revenue Facebook gets from each user of its services, including Instagram and WhatsApp, each quarter. That's the only way we can reach billions of people," Zuckerberg told U.S.
"We think offering people an ad-supported service is the most aligned with our mission of trying to connect everyone in the world, because we want to offer a free service that everyone can afford.
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